Their customers notice (and then rectify it by just adding it to an allowlist). Not have any incentive to care about the viability of other software until That means they must care deeplyĪbout how OS security impacts the viability of software. Software to drive the adoption of the OS itself. OS vendors rely on a thriving third-party ecosystem of useful and fun Portray the OS vendor as incompetent to position themselves as unique experts. Third-party AV vendors, on the other hand, are incentivized to OS vendors are financially impacted if users think their OS View, it’s clearly OS vendors (like Microsoft), and here are the reasons why: So who is better incentivized to give us maximum AV performance per yuck? In my Instead of just looking for the best antivirus performanceĪt any cost, we need antivirus performance per unit of yuck, where yuck isĭefined as the qualitative degradation of the device’s user experience. Accounting for this, we need to adjust how we accurately measure the AV’s Misery is unbounded for everything that falls short of thatīar. It becomes so egregious that it can be easily linked to a significant adverseįinancial event. The end-user misery generated by third-party AV is typically only addressed when Kinda like how a lightbulb that sets things on fire is still high quality, so long as you only measure lumens?- Tavis Ormandy November 19, 2016 The costs paid (usually by the end-user) for the marginal improvements across Unfortunately, these measurements fail to consider It’s no wonder that AV security companies build their entire pitch based on
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